Target has big news…and we want to be the first to share it. This fall, the company is launching four new brands, and plans to unveil another eight brands within the next two years. As if it wasn’t hard enough to leave Target without going a hundred dollars over what you thought you’d spend in there.

The new brands include A New Day, Goodfellow & Co., JoyLab, and Project 62. They each bring something different to the table.

A New Day

A New Day is a women’s clothing brand that showcases classic outfits good for a weekend brunch, a work meeting, or even a movie date night.

Goodfellow & Co.

Goodfellow & Co. is a modern line of men’s clothing, shoes, and accessories.


JoyLab features activewear that is trendy yet affordable.

Project 62

Project 62 consists of home goods like furniture, throw pillows, and contemporary lamps.

“When we took a close look at our existing assortment with this in mind, we saw a disconnect. We knew we’d need to refresh our offerings—and define new ones—so our guests continue to love what they’re discovering at Target and want to keep coming back, again and again,” said Mark Tritton, VP. That being said, Target will be taking longtime brands like Merona and Mossimo off the shelves.

So come September, get ready to ditch the handbasket and opt for a cart. You will have your hands full quicker than the cashier can say, “Debit or credit?”

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